Logo Design

Logo Design


The collection of hangtags and business card designs above were created for a custom women’s clothing line.

The coffee shop sign here is the full color version, and is set up to work as a two-sided, illuminated fixture, with copper-finished pan, plus iron decorative iron elements at top and bottom.  The central graphics print onto backlit material, so that the coffee shop’s logo can be clearly visible day,  or night.

These three simplified versions of the more elaborate,  full-color sign artwork, needed  for doing other, simpler, or cruder graphics, for use on things like  coffee cups, paper bags, napkins, outer cartons, and other items. 

The different versions are adapted for usage on different kinds of graphic production. Anyone needing to create a new logo that will actually be USABLE really needs to make up a careful, COMPLETE LIST of every single way that they can imagine needing to USE their new logo, just to help ensure that they end up with good, workable art.  

 Lots of logos which look just fine on business cards or web page headers wouldn’t even make any visual sense, when viewed on a sign, from the freeway.  What if you’re going to be needing silk-screened or emboidered wearables?   If so, your atwork cannot have thin lines, narrow gaps, certain gradients, or small or wispy lettering, since none of these kinds of graphic elements will even WORK.

What about cut vinyl decals for company vehicles?  If you’re wanting to use film vinyl, instead of digitally printed decal vinyl, like the graphics commonly seen on a promotional vehicle wrap, you’ll need to choose your colors from among the stok, available colors of high-performance film decal vinyl.  Otherwise, we can always o a digitally printed decal, like the kind of  “decal wrap” you see used on promotional vehicles, such as the Kellogg’s Honey Crunch Corn Flakes NASCAR event trailer decals shown on this site. This was just one of many projects I’ve handled for a Madison Avenue agency, for brands like Kellogg’s, Dannon, NestQuik, Nabisco, and others.